The Cherrycasino is run by Play Cherry ltd out of Malta. But they are a Scandinavian focused company. They have a long stading with the Norse world and are branching out. The license for the company is with the MGA.
The games are run on Betsoft software so the Red Trading N.V license covers them from Curacao. This always looks a bit deceiving but the company is legit, in fact is has been winning awards for quite some time now. The award for best gaming operator 2014, 2015, and 2016 by th International Gaming Awards was won by Cherrycasino. The sports book arm of the operation is not the main operation but it works well nevertheless.
When you read most Cherrycasino reviews they revolve around the casino side of things we want to talk about the sports book.
The sports book is a relatively new addition to the very well respected Cherrycasino brand. These guys have had a presence online almost as long as there has been an online. Cherrycasino has been a stalwart of the old school download software up until recently. Their revamped website with instant pay and new sports book has been successful from the get go. The site has a sense of fun from the minute you land there.
The formatting of the site takes the normal route. Sports list is on the left of the page. Fixtures, prices and markets are in the center. The betting slip is on the right with some live schedules and matches below that. The far left has some side tabs with bonus offers and advertising for the casino. There is a quick link box on the left with the most popular sporting events. The site is instinctive to use and is not dull to look at. You get the feeling that Cherrycasino doesn’t take itself too seriously the site is not at all dull.
Cherry casino may be fairly new to the world of bookmakers but the offer some competitive odds and if you are into arbitrage betting they will have some prices that would interest you. They offer some great odds especially on the underdogs. The number of markets available is reasonably high and certainly puts Cherrycasino up the sharp end. There’s no horse racing but that is the norm for online bookies that don’t have a land based shop set up. It takes a dedicated knowledgeable team to keep a horse racing book going. Most just don’t have the expertise.
Opening an account is as easy as anywhere a simple form to fill and the usual verification required. The thing is there is no welcome bonus for the sports book. Plenty of promos and even a choice of sign up Cherrycasino bonus for the casino but nothing for the sports book. Maybe more will come but as it stands there is nothing on offer for the sports bettor. But this is not necessarily a bad thing as long as the odds are good and the bookie pays out right?
After all bonuses and promos are marketing tools designed to fool the simple into thinking they are getting something for nothing. The important thing with a sports book is will I get paid win if I win. The answer with Cherrycasino is yes you will. The live in-play options give you an even better chance of winning the odds are updated often and the software works well. You have a huge choice of games to wager on with football being the most popular but that doesn’t mean the other sports are left out. Oh no there are a dozen or so sports in the Cherrycasino live in-play service and they all offer great odds and a number of markets.
Cherrycasino pride themselves on their level of customer service and it is very good. There is a live chat service, email and telephone lines. Customer care agents are friendly and know their stuff. If they can’t sort the problem themselves they will pass it up the line and get it fixed quickly. The banking options are not the most plentiful but the system is flawless. Payouts are fast and if you use e-Wallets you can expect them in about 24 hours. Fully regulated by the MGA there are procedures in place if you need to take a complaint higher up the food chain.
As things go the Cherrycasino sports book is doing a good job. But there’s no dedicated Cherrycasino mobile app for sports betting on the go. There are a few language options but nowhere near has enough if the brand wanted to be global. It’s not even European yet with only the Scandinavian, German and English speakers catered for.
It is definitely early days with the sports book offering. But the signs are all there. The site is a nice place to be. Cherrycasino has a good name so that’s half the battle won. What we really want to see is a Cherrycasino mobile app for the sports book. What would also be great is a live streaming system. When it all comes down to it Cherrycasino is an ok sports book to have as a backup. If you are into arbitrage betting you can find one or two that would work for you. Cherrycasino is not a bad bookies there are a lot worse believe.
It is a fun place to be and the odds are not bad. The thing is there are far better out there. Cherrycasino would need to seriously up their game to even come close to the likes of William Hill, 888 and Ladbrokes/Coral. But that’s not to say they are not worth having in your go to bookies. Keep an eye on them they do have some good prices and they look like they might get into this bookmaking lark.